Where Growth Takes Root
We combine experience, care, and hands-on execution to turn smart strategy into long-lasting shelf-level impact.
Brands need a partner who truly understands the Canadian market and shows up with consistency and accountability. At Marsham, our people-first approach, national reach, and hands-on execution help brands grow with confidence - and grow the right way.
Where Strategy Meets Shelf
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We drive retail sales through strong account relationships, disciplined execution and dedicated support across key channels. Our teams work closely with retailers, distributors and clients to identify opportunities, grow distribution and deliver against sales targets.
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We help brands plan and manage trade spend programs with a focus on visibility, organization, and accountability. For clients requiring additional support, deduction tracking, validation, and resolution services are available through a separate engagement to help simplify complex retailer reconciliation processes.
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We bring assortment and planogram strategies to life at shelf, ensuring products are placed correctly, consistently, and in line with retailer expectations. Our hands-on approach helps maximize visibility and performance in store.
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We ensure displays are set on time and executed to standard, driving incremental visibility and impact on the sales floor. Through regular checks and retailer coordination, we help brands stand out where it matters most.
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Through our partner, Elbows Out, brands can access retail execution services designed to improve in-store visibility and product availability. These optional services include store-level support, inventory monitoring, and replenishment coordination to help reduce out-of-stock occurrences and maximize sales opportunities.
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Through our partner, Elbows Out, brands can access specialized e-commerce and marketplace management services. These optional solutions include marketplace strategy, listing optimization, advertising management, inventory oversight, and performance reporting to help brands strengthen their online presence and drive growth.
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As an optional service, we partner with Elbows Out, to make your brand impossible to miss in-store. From shelf optimization to display execution, their national team is your eyes in-store to ensure your product shows up right, sells fast, and stays stocked.
Sales & Execution
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Our 100% head office coverage ensures your brand is represented clearly and consistently where key decisions are made.
We advocate on your behalf, maintain strong retailer relationships, and keep communication flowing to support long-term growth and execution.
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Our Brand Business Managers are your dedicated partners, providing personalized support and strategic insights to help you succeed and grow.
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We help you expand into alternative channels with strategic support and tailored solutions to drive sales and grow your market presence.
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We work closely with distributor partners to ensure the right path to market, strong execution, and seamless support across channels. By aligning distributors with brand priorities, launches, and promotional plans, we help drive consistency, visibility, and results.
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We develop strategic promotional plans that balance brand equity with sales performance.
By aligning timing, tactics, and retailer expectations, we help brands drive results while protecting long-term value.
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We guide innovation from concept to shelf, helping brands identify the right opportunities and launch with confidence.
Through thoughtful planning, retailer insight, and coordinated execution, we set new products up for strong adoption and sustained performance.
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We partner with clients to build and execute annual and quarterly business plans, aligning channel strategy, assortment, pricing, promotions, and volume targets. Through ongoing KPI tracking, monthly scorecards, and disciplined budget management, we keep plans on track and performance clearly measured.
Brokerage Services
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We turn complex retail data into clear, actionable insights that support smarter decisions at every level. By combining POS, in-store visibility, and market intelligence, we help brands understand what’s happening - and why.
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We build channel strategies that reflect how consumers shop and how retailers operate, ensuring brands are positioned to win where it matters most. Our approach balances opportunity, execution, and investment to drive sustainable performance.
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We partner with clients to develop thoughtful, realistic plans that align goals, resources, and execution across the business. From annual planning to launch strategy, we provide clarity and direction at every step.
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We identify the right path to market for each product, focusing on where distribution will deliver the greatest impact. Through disciplined planning and strong partner alignment, we help brands expand efficiently and intentionally.
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We apply deep category knowledge and Canadian market insight to shape assortments that perform at shelf. From planograms to SKU rationalization, we help brands earn their space and keep it.
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We leverage retailer-provided sales and performance data to deliver visibility into trends, distribution, and results across customers and channels. These insights support informed decision-making around assortment, promotions, inventory planning, and overall business performance.
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Through dashboards, scorecards, and regular reporting, we provide a clear view of progress against plan. Our insights highlight what’s working, where to adjust, and how to keep momentum moving forward.
Insights & Strategy
Clear Visibility. Real Results.
Our CRM platform, Toodu, brings clarity, visibility, and measurable momentum to every retail partnership.
✔️ Clear, Consistent Performance Updates
Automated highlights and tailored reports keep you informed with concise, actionable insights - no chasing, no guesswork.
✔️ Greater Visibility at Retail
See where your products are, how they’re performing, and how our team is supporting your growth in-store.
✔️ Meaningful Activity, Tracked and Measured
Thousands of unique annual interactions captured and organized, giving you a true picture of momentum across the market.
✔️ Direct Connection to Our Team
Transparent communication and shared insights that keep you aligned, supported, and confident in the path forward.
Trusted Insight Partners
We’re there with you,
from coast to coast
Our national reach and local know-how ensure brands are supported in every region you serve. From first listings to national scale, we’re there every step of the way.