Insights & Strategy

With robust reporting, scorecards, and in-store visibility, we help brands understand what’s happening on shelf - and what to do next.

Retail intelligence that moves the needle

Data Driven Insights

We transform complex data into clear, actionable insight that reveals what’s working, what’s not, and where the biggest opportunities lie. By grounding decisions in real performance, we help brands move faster, focus smarter, and drive measurable results.

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Channel Strategy

We help brands prioritize the right channels at the right time to maximize reach and return. With a clear view of channel dynamics and shopper behavior, we ensure effort and investment are aligned to where growth will be strongest.

Strategic Planning

We bring structure and clarity to long-term planning, helping brands set focused priorities and achievable goals. Through disciplined planning and ongoing alignment, we turn ambition into action and momentum.

Distribution Optimization

We identify where distribution can work harder—closing gaps, strengthening presence, and unlocking new opportunities. This targeted approach helps brands improve availability, increase visibility, and build a stronger foundation for sustained growth.

Trusted Insight Partners

  • "Marsham continues to be a key partner for us in the Canadian market. Their knowledge, capabilities, and relationships help position our business and our brands to win with our customers and consumers."

    Clay Lafferty
    Vice President of Sales, HP Hood

  • "Working with Marsham has been a true partnership built on trust, transparency, and shared accountability. Their deep market expertise and collaborative approach has delivered unprecedented results for Alter Eco in the Canadian market."

    Keith Bearden
    CEO, Alter Eco

  • "Over the past three years, the Marsham team has truly felt like an extension of our brand. They are always quick to pick up the phone whether to navigate a challenge or celebrate a win. Their deep industry expertise and strong sense of accountability make collaboration easy, and I trust them to consistently deliver results. With data-driven solutions to make day to day decisions, valuable networking opportunities at key industry events and a knowledgeable team in critical roles, Marsham consistently shows up as a true partner."

    Breanne Day
    Sales Manager – Canada & US, Yogi Tea